As a freelance consultant for Dogs Only Social Club, I led and owned the development of the brand’s identity, go-to-market (GTM) strategy, and naming convention, ensuring a cohesive and impactful market presence. I directed the visual design and branding, translating the brand’s values into a compelling and consistent aesthetic. Additionally, I drove community engagement and experiential marketing initiatives, fostering meaningful connections and increasing brand visibility. My strategic leadership and hands-on execution were integral in establishing Dogs Only Social Club as a distinctive and purpose-driven community brand.