Mango People
With Mango People, I’ve driven brand marketing and creative direction for their pop-up series, Mango People Café. I led the concepting of its episodic content arm, Chai & Conversation, which blends storytelling with engagement. Working directly with the founder, I helped craft the series’ structure and tone, ensuring each piece of content builds on the brand’s vision.
Orce Cosemetics
For Orcé Cosmetics’ Cloud Dimensions eyeshadows campaign, I led the brand marketing and creative direction. I developed a shot list and provided on-set creative direction, ensuring all assets captured aligned with the brand’s overall aesthetic.
Beyond creative direction, I crafted the overarching brand messaging, developed a comprehensive 360° marketing campaign, and orchestrated the full social rollout to ensure a cohesive and impactful launch.
Dogs Only Social Club
As a freelance consultant for Dogs Only Social Club, I led and owned the development of the brand’s identity, go-to-market (GTM) strategy, and naming convention, ensuring a cohesive and impactful market presence. I directed the visual design and branding, translating the brand’s values into a compelling and consistent aesthetic. Additionally, I drove community engagement and experiential marketing initiatives, fostering meaningful connections and increasing brand visibility. My strategic leadership and hands-on execution were integral in establishing Dogs Only Social Club as a distinctive and purpose-driven community brand.
