Social Art Director & Content Producer for Beauty & Lifestyle Brands
Based in Los Angeles, CA
ROZ HAIR •
AVIATOR NATION •
Briogeo •
Free people •
DUNE Suncare •
Mango People •
Mother science •
BY ROSIE •
DEDCOOL •
ROZ HAIR • AVIATOR NATION • Briogeo • Free people • DUNE Suncare • Mango People • Mother science • BY ROSIE • DEDCOOL •
FOR THE BRANDS THAT JUST GET IT.
sERVICES
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Content made for the feed.
Social-first video content developed from concept through final edit.
PROJECT / CAMPAIGN SCOPE:
Perfect for launches, campaigns, seasonal moments, or one-off content needs. Can include:
Shot lists + Mood boards
Pre-production planning
Half or full-day content shoots
Video capture
On-Set direction
Editing + post-production
Social-first cutdowns + variations
ONGOING RETAINER
For brands that need a consistent stream of fresh creative without adding another full-time person to the team. Can include:
Monthly creative concepts
Monthly content shoot(s)
Ongoing shot lists
Trend-responsive content
Recurring short-form video
Product, founder + lifestyle content
Editing + post-production
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I join your existing photo or campaign production to capture the social-first layer alongside the hero creative. This maximizing the talent, location, styling, and production you already have on set.
This is especially strong for beauty and fashion campaign shoots, where your main production team is focused on hero assets and someone needs to cover everything social needs.
PROJECT / CAMPAIGN BASIS
Can include:
Pre-shoot social concepting
Social-specific shot list
On-set iPhone + social-first video capture
Vintage Camcorder
4K Handy-Cam
BTS moments
Talent interviews
Product moments
Lo-fi + polished social concepts
Trend / reactive opportunities
Post-shoot editing + cutdowns
Best for: campaign shoots, editorial shoots, launches, events, activations, founder shoots, influencer productions.
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Already sitting on an asset library that needs a second life?
PROJECT / EDITING SPRINT
Can include:
TikTok + Reels editing
Campaign cutdowns
Founder-led content
Interview edits
Product storytelling
BTS edits
Text + graphic treatments
Sound editing
Music + pacing
Color correction
Multiple hooks / variations
Organic + paid versions
Ongoing Editing Retainer
A recurring post-production partner for brands producing more content than their internal team has time to edit.
Retainers can include:
Set number of monthly edits
Weekly or biweekly delivery
Multiple aspect ratios / versions
Ongoing asset repurposing
Trend-responsive editing
Priority turnaround
Creative feedback + recommendations
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For brands that a need a stronger social focused creative POV, help visual direction and social concepts that guide the shoot.
This can live independently or be layered into content production and on-set capture.
PROJECT / CAMPAIGN
Can include:
Campaign-to-social concept development
Mood boards
Visual direction
Social-first creative territories
Shot lists
Storyboards
Reference sourcing
Talent direction
Product storytelling concepts
Styling / prop / location recommendations
On-set creative direction
Best for: campaign launches, seasonal creative, product launches, rebrands, branded shoots.
Fractional Social Art Direction
For teams that need senior creative thinking on an ongoing basis without hiring a full-time social art director.
Can include:
Monthly creative direction
Social concept development
Trend + cultural ideation
Creative reviews
Monthly shoot planning
Shot lists + briefs
Campaign social extensions
Ongoing visual consistency
Collaboration with brand, social + production teams